| Great People, Great Books, Great Results!
At PDC (Phone Directories Company), we have a motto: Great People, Great Books, Great Results! This three-fold manifest is the standard we use to measure our progress and determine our goals. This statement is not just a slogan that we slap on marketing materials; it contains the core values that PDC is built on.
Want Profitable Results from Your Advertising?
Advertise with PDC! Our directories are at the forefront in many areas throughout the United States. Call 1-800-443-0801 to have one of our advertising consultants show you how you can make your business easy to find in any of our telephone directories.
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Where the Advertising Dollars Go...
A 2006 article in the Wall Street Journal says yellow page advertising remains the number one advertising media for small business, according to Greg Sterling, a principal at Sterling Market Intelligence, a research and consulting firm in Oakland, CA.
| Print yellow pages |
61.0% |
| Search engine |
12.5% |
| Directory assistance |
11.8% |
| Online yellow pages |
7.0% |
| Friend |
2.2% |
| Other |
1.5% |
| Don't know |
1.6% |
The Wall Street Journal
Monday, May 8, 2006
Page R4 |
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Call Measurement
Call Measurement provides advertisers with detailed information on the performance of a campaign. Real-time results provide valuable data on qualified leads who have responded to an ad. This allows business owners to quantify and qualify the effectiveness of their advertising dollars.
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